By Nikki Viljoen – Viljoen Consulting (Pty) Ltd
About now we hit a complete blank!
We all know what it is that we know and given any other opportunity to tell people what it is that we know is never a problem.
Ask us to write down what it is that we know in anything other than a ‘strictly business sense’ and quite frankly we are up *&^% street without a paddle. Actually if the truth be told, many of us do not even have any kind of business profile to speak of.
Here’s the thing though – to talk and gesture and pontificate, well that’s easy – we do it every day, but to put our thoughts, our passion, our feelings down on paper, well that’s an entirely different thing altogether!
Somehow, through our own perception, we lock into something dark and unacceptable when we put our own thoughts down on paper. Truth be told, I guess – these thoughts come back to haunt us or bite us on the rear end. Strangely enough for me at any rate, what I write about is what I most need to hear myself.
Many of my most profound lessons and the things that I have most needed to learn or understand are the things that I have shared with the world, on my blog.
Many is the time that I have ‘kicked’ your rear end and my own at the same time!
You see, I don’t just rely on ‘what I know’, I research almost every article that I write, which means, not only do I provide you, my reader, with information, but I also keep myself up to date and that is extremely important!
Often as Entrepreneurs and Small Business Owners we are so caught up in the running of our own businesses that we do not keep up with what is happening in the world around us. Doing the research for my blogs allows me to do this.
My marketing becomes my training and my R & D too – how cool is that?
Blogging really has become part of my marketing and the time that I spend on it is really worth while.
Nikki is an Internal Auditor and Business Administration Specialist who can be contacted on 083 702 8849 or nikki@viljoenconsulting.co.za or http://www.viljoenconsulting.co.za
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