By Nikki Viljoen – Viljoen Consulting (Pty) Ltd April 2010
Many of us are ‘visual’ beings – I know that I am because of the constant ‘videos’ that play themselves in my brain. Brighten your blogs up with pictures that are relevant to whatever it is that you are writing about. The visuals will add depth to your article and enrich your post.
It’s also a good idea to visit other blog sites. It will give you an opportunity to have a look at different styles of writing and different layouts. You will be able to see what works and what doesn’t and take what works together with your own style and make something uniquely different.
To get readers to ‘follow you’ make sure that it is easy for them to do so, either with an RSS feed application or at the very least set it up so that an automated e-mail is sent to them containing each post. If they don’t have to go and ‘look’ for it all the time, chances are that they will read your blogs more often.
Encourage your readers to leave a comment or engage in a discussion or even a debate. It makes people feel that they are all part of the process and part of a community and if it’s one thing that I have learnt watching the celebrity survivor, its that people need to ‘feel’ that they are a part of something.
Challenge people and get them to challenge themselves. When an article gets people thinking about who they are, what they are doing etc, they will return time and time again to see what there is that may be of interest. Get them thinking and talking.
Don’t forget to give due, where and when it is deserved. If you are quoting someone or using any part of their work, give them the appropriate credits. I know how I feel when I see that someone has used my pontifications and they have not credited me.
Don’t jump on the bandwagon, just to promote your own stuff. One of my personal pet hates is when people respond to one of my articles by plugging their own products. That’s just rude and they should start their own blogs if they feel that strongly about it.
See you next time!
Nikki is an Internal Auditor and Business Administration Specialist who can be contacted on 083 702 8849 or nikki@viljoenconsulting.co.za or http://www.viljoenconsulting.co.za
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